To create diversity with font, many designers use the same type in multiple weights, such as regular or bold or bold italic. Serif fonts include Times New Roman and Garamond. For longer body flyers, serif fonts can help people read the lines of text. These are especially great for digital posters.
Sans-serif fonts, unlike serif fonts, don’t have little lines underlining the ends of the letters. These sans serif fonts are simple and clean. At the end of the day, you want your flyer to be readable to your potential customers.įonts which provide maximum readability in print flyers include commonly used types such as Century Gothic, Verdana, and Helvetica. Aim for maximum readabilityĭon’t get too excited about adventurous font types and colours. With those two considerations in mind, here are some tips in choosing the right font for your flyer. Tips on choosing the right font for flyers This 2019 Calendar print for Betts Bower Haulage Group Pty Ltd uses bold fonts for the headers, in line with the company’s heavy and strong branding. A company that’s trying to be cutting edge and modern shouldn’t invest in designs with the everyday default types.
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For example, a professional company trying to establish a formal or even conservative brand shouldn’t use experimental fonts. The choice of a font can be a fun way to communicate brand values to the audience.
From point-of-sale signs, to business cards and letterheads, to pull-up banners and vehicle decals, the designs should all reflect a single brand identity.Ī big part of brand consistency is the right font. For example, brand consistency and professional presentation are two of our top priorities here at Jennings. Graphic designers, marketers, and printing companies stress the importance of keeping things consistent. Another reason why you need to choose the right font is to reinforce your brand identity.
The power of your flyer is instantly lost the moment people decide that deciphering the font is too much trouble.Įnsuring that your message can be clearly and easily read is the first function of font choice. No matter how catchy your tagline is, or how wonderful the accompanying images are, no flyer is worth its salt if the message can’t be read. Likewise, printed marketing materials also need to have optimised font to cater to the needs and comfort of the viewer. Instead of glaring neon font, the body of this article is optimised with the right font type and colour. Luckily, this article was written with the reader’s needs and comfort in mind. Wouldn’t reading be such a chore? You wouldn’t want to read the rest of this article we had made it hard for you to even decipher the letters. Why you need to choose the right fontīefore you disregard this idea, try imagining what would happen if this entire article (or even just this paragraph) was written in complicated cursive. You can also elevate the overall feel of your printed marketing material. With the right choice in font, you can complement the images and colour scheme of your flyer. Otherwise, your flyers will just take up space in the nearest rubbish bin.Ĭhoosing the right font for your flyers can be an afterthought for marketers, but it definitely shouldn’t be. While you need to have bold, bright, and captivating visuals, you also need to make sure the flyer’s font is readable and attractive. Future customers can be fickle and hard to capture. Printed marketing material isn’t as simple as putting some words on a page and distributing it.
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